Rethinking Big Data To Understand Your Audience Better

There is real pressure to invest in big data to stay competitive, but businesses often end up collecting as much data as possible without deriving valuable insights. Huge databases aren't practical or cost-effective. Instead, you can benefit from rethinking your approach to big data and focusing on qualitative data.

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Jon Stamell
The problem with algorithms and why we created Oomiji

Algorithms, the core formula behind Big Data, are not objective facts. They are opinions embedded in math, In the words of US data scientist Cathy O’Neil, author of Weapons of Math Destruction (2016). Watch this brief entertaining video to better understand how algorithms work as well as the potential mistakes we make in relying too heavily upon them.

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Lidija Markes
Let's take the confusion out of strategy and sail across the ocean

Strategy isn’t a tangible program like an event or an ad, so it’s easily misunderstood and its importance is diminished. Our business culture values action. “I need someone who can hit the ground running”, is a common refrain from managers who believe action is what creates results. But the real question is “what direction are you running?”

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Lidija Markes
Solving the challenge of marketing foreign wine in the U.S.

With VinExpoNY fast approaching, I’ve been thinking about the challenges in front of thousands of foreign wine producers who are trying to develop and cultivate a market in the U.S. While the challenges are many, I’ve identified three that stand out as major hurdles for any foreign winery wanting to succeed here.

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Lidija Markes
Do you know who's reading your digital ads?

Probably not. You may know how many people have clicked but do you know who they are, what they want and where to find them? Unlikely. When they click, you may have them go to a landing page where they sign up for more information but do you know specifically what they’re interested in and why? Doubtful.

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Lidija Markes
You've spent all this money on leads, now what are they doing?

As the chart from below shows, collecting leads is expensive. Depending on the channel and industry, they can be as much as $71 for each. If you’re blitzing them with ongoing emails of a general nature, you’re spending a lot of money. Across all industries, email open-rates run between 17% - 22% and click rates are from 1.5% to 3%.

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Lidija Markes