If the only thing your market research platform does is research, you’re not getting your money’s worth

So, you’ve decided to begin a new market research project. You’ve got your email database that you’ll send the questions to and you’ve opened up your market research provider’s survey builder to create the survey. You may have done it dozens of times before; that is, begun a research project knowing that what you’ll get back is a group of conclusions about your group and segments of your group, which may be by any combination of demographic criteria.

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Lidija Markes
DTC Wine Shipments are growing at a record pace. How long will it last?

There’s no question that DTC wine sales are growing at a dramatically rapid pace. According to Sovos ShipCompliant’s 2017 DTC Report, shipment volume increased more than 17% last year with similar growth expected this year. The potential seems unlimited with 45 states now allowing direct wine shipments. Three states, California, Texas and New York account for nearly half of the purchases so there’s a lot of territory yet to be conquered.

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Lidija Markes
What can United do now? We have some ideas!

It’s hard to estimate the damage done to United Airlines' brand from yesterday’s “incident” on one of its flights from Chicago. (I’m tempted to describe it in more Draconian terms but there’s more than enough social media for that.) First, there’s the proliferation of the multiple videos that have now been seen by tens of millions of Americans. Second, that the man so violently ejected was Chinese has created a whirlwind of social media among many millions in China.

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Lidija Markes
Extinction is the rule. Survival is the exception.

I’ve been thinking a lot about this Carl Sagan quote lately as I’ve watched several well-conceived businesses fall by the wayside, others make what may become terminal errors and, our recent election.  Thousands of small businesses decline or fail every year.  In just the past five years, AT&T, Alcoa, Bank of America, Hewlett Packard, and Kraft Foods have all fallen from the Dow 30.  And, of course, the can’t-lose, first-woman president who would ride to victory on a female, Hispanic, black, college-educated coalition didn’t.

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Lidija Markes
"We Know Who You Are" is not the best we can do.

n a recent blog post on the site Strategy + Business, business journalist, Matt Palmquist, makes the case for personalized emails in his post, “We Know Who You Are” Is a Profitable Pitch”. Palmquist writes, “marketers are (similarly) in the dark about sales directly linked to their digital campaigns.” He then goes on to chide marketers for fearing “a backlash from consumers who would be turned off by unsolicited messages popping up in their inbox that appear to know too much about their Web habits.”

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Lidija Markes
Other research platforms can’t compete

That’s a claim you’d might expect us to make and you can probably imagine the usual reasons that every company would give for such a claim, like quality, price, or service,.  Well, our reasons are different from what you may be thinking.

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Lidija Markes