The 4 P’s of marketing (Product, Price, Place and Promotion) still get bandied about in business speak but have their roots to a time when marketers thought of consumers as shoppers who would follow their orders when presenting a product at a reasonable price, putting it in the right place and telling them where it […]
Responses to open-ended questions provide leading indicators to the future of work
On August 13th, we held a webinar for 99 participants from the wine industry. We presented findings from two surveys that we conducted overlaid on top of data from three other sources. Included were: Our two surveys were conducted over a six-week period from late March to early May. Our data led us to some conclusions […]
500+ business execs see dramatic changes for the future of work and events
“The pandemic will accelerate the demise of trade shows.”“Business no longer requires the physical presence of the two parties.”“Medical passports will be required to attend large events.”“Globalization will stall.” 530 senior business executives expressed their opinions and predictions on the future of events and work in a survey conducted by Oomiji, an intelligent marketing platform […]
If market research is giving you customer insights, where are your customers?
Market research has a problem. It can’t, by itself, acquire, engage or retain a customer. That sounds obvious but it’s a real problem because without the ability to build business, research loses influence and utility within a company’s structure. In fact, it’s often one of the first cuts that is made to marcom budgets. The […]
Rethinking Big Data To Understand Your Audience Better
There is real pressure to invest in big data to stay competitive, but businesses often end up collecting as much data as possible without deriving valuable insights. Huge databases aren’t practical or cost-effective. Instead, you can benefit from rethinking your approach to big data and focusing on qualitative data. There is a real push to […]
The problem with algorithms and why we created Oomiji
Algorithms, the core formula behind Big Data, are not objective facts. They are opinions embedded in math, In the words of US data scientist Cathy O’Neil, author of Weapons of Math Destruction (2016). Watch this brief entertaining video to better understand how algorithms work as well as the potential mistakes we make in relying too […]
What’s wrong with parties and candidates?
I know…plenty. But, that being said, there is something they do over and over again and neglect something very easy and meaningful to voters, and it’s something that most people in business would never put aside. I’m a member of one party. I won’t say which one because it’s not important. Both parties and their […]
Let’s take the confusion out of strategy and sail across the ocean
(When I meet with business executives, I usually ask “what’s your strategy for growth?” At a trade show I attended a few weeks ago, that question was often met with silence or a list of tactical programs that had no overall direction other than selling. I wrote a similar blog post to this years ago and received […]
If you want to innovate, find out what frustrates your customers
Frustrations are essentially unmet needs. Understand customer frustrations and you have the requirements for successful innovation. Otherwise, you’re operating in the dark. The challenge is how to ask and understand customer frustrations and get the information that will really help. Most approaches to understanding real customer frustrations fail. The failure rate for corporations, both big and small, […]
Trying to learn what your customers want? Market research won’t help you.
Read this post, then contact us for a demo and free test of Oomiji. Market research isn’t going to help you understand your customers’ interests and needs. It may do that in a generic sense, and if some demographic group putting dots in circles meets your needs, you can stop reading now. But if you really […]