I read an article the other day on best practices for emailing customers of wine and spirits producers. In it, I found this bit of advice, “Within your CRM, you can segment your audience by lifetime value, club members, loyal or churned customers, subscribers who haven’t made an initial purchase, or customers who haven’t purchased […]
Is your customer data just a rearview mirror?
Over the past five years, the amount of data being acquired by marketers has risen steadily but here are three key questions: If you’re like most companies, you’ve acquired information on where your customers live, their gender, age and transactional history with your company. If you’re using a email marketing platform, you may also know […]
5 business lessons we can take from the election
In many ways, an election is no different than a marketing campaign and while this election looks and was close, there was a clear winner. In the popular vote, Biden won by five million votes and the counting continues. It looks like he’ll win the electoral vote by the same tally that Trump won four […]
What digital actions should marketers be taking now?
Oomiji provides an intelligent platform for brands to make personal connections with their customers. Now is the time for brands to install best practices into their digital marketing programs. Ill-advised or not, the opening of America has begun. We won’t know for weeks, perhaps months, whether it was the right, or a tragic decision. Now, as […]
Are you asking the right questions about social media?
When we ask marketing executives what changes they’re making over the next year, we often hear they’re going to increase their investment in social media. It has almost become a knee-jerk response that reminds us of when companies were rushing to put themselves on the Internet without thinking how their customers will interact with their […]
If market research is giving you customer insights, where are your customers?
Market research has a problem. It can’t, by itself, acquire, engage or retain a customer. That sounds obvious but it’s a real problem because without the ability to build business, research loses influence and utility within a company’s structure. In fact, it’s often one of the first cuts that is made to marcom budgets. The […]
Rethinking Big Data To Understand Your Audience Better
There is real pressure to invest in big data to stay competitive, but businesses often end up collecting as much data as possible without deriving valuable insights. Huge databases aren’t practical or cost-effective. Instead, you can benefit from rethinking your approach to big data and focusing on qualitative data. There is a real push to […]
The problem with algorithms and why we created Oomiji
Algorithms, the core formula behind Big Data, are not objective facts. They are opinions embedded in math, In the words of US data scientist Cathy O’Neil, author of Weapons of Math Destruction (2016). Watch this brief entertaining video to better understand how algorithms work as well as the potential mistakes we make in relying too […]
Let’s take the confusion out of strategy and sail across the ocean
(When I meet with business executives, I usually ask “what’s your strategy for growth?” At a trade show I attended a few weeks ago, that question was often met with silence or a list of tactical programs that had no overall direction other than selling. I wrote a similar blog post to this years ago and received […]
Do you know who’s reading your digital ads?
Probably not. You may know how many people have clicked but do you know who they are, what they want and where to find them? Unlikely. When they click, you may have them go to a landing page where they sign up for more information but do you know specifically what they’re interested in and […]