(This article is directed to the wine industry but the principles apply to almost any product where customer relationships are important. Is there one where it’s not?) Report after report, blog after blog, and trend after trend are showing that Direct-To-Consumer wine sales have been falling both in volume and value. It’s not just DTC […]
The answers to 3 simple questions determine success
There is a lot that you would like to learn from your customers and there’s no shortage of data or ways to get it. But what you really need to know in order to succeed are the answers to the three questions above. In the past, I’ve asked many CEOs , “Why do your customers […]
Recommendations for Selecting Digital Marketing Platforms
Survey from Oomiji finds 25% of marketers want better platform integrations Companies selling digital marketing platforms have a long way to go before they satisfy their customers. Earlier this year, we sent out a survey about marketers’ level of satisfaction with their marketing platforms. Only 8% of U.S. marketers said they’re happy with their digital […]
A look back at Direct to Consumer for the wine industry but others take note
I published a blog post titled “DTC Wine Shipments are growing at a record pace. How long will it last?” in April of 2017. In it, I wrote about the euphoria around a 17% increase for DTC shipments the previous year. Several years before the pandemic, DTC was growing rapidly and Covid-19 gave it additional […]
Customer Data Practices Need A New Path Forward
Published in MarTech There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and engagement in an era of enhanced data privacy: The first is transparency. Consumers have shown repeatedly that they’re willing to share personal information in exchange for content that’s genuinely relevant to their interests. Instead […]
How to make your holiday emails work
You may have noticed a growing number of marketing emails in your inbox recently. It may have been a slow increase at first but the pace is quickening. I’m in the customer engagement business so I keep track. For most of the year, I get around 2,500 emails a week, including those that automatically go […]
Oomiji Launches New Segmentation, UX and Reporting Features for its Customer Data Platform
Published in Yahoo! Finance NEW YORK, March 23, 2022 (GLOBE NEWSWIRE) — Oomiji, the first predictive, conversation-enabled customer data platform, announced today a suite of new features to help brands better understand and engage their customers, including enhanced content measurement, social media integration, audience segmentation and automation. “Oomiji was born out of the wine and luxury-brand […]
Big Changes in Digital Marketing Are on the Way
This is the year to invest in and revise your digital marketing plan. Why? Two big changes are coming in 2022: These two changes will revolutionize how we interact with consumers over email, text and on the Internet. If you didn’t know, first take a breath. Then, download this excellent article and overview of the changes from McKinsey […]
Don’t segment your customers by whether they buy or not
I read an article the other day on best practices for emailing customers of wine and spirits producers. In it, I found this bit of advice, “Within your CRM, you can segment your audience by lifetime value, club members, loyal or churned customers, subscribers who haven’t made an initial purchase, or customers who haven’t purchased […]
Is your customer data just a rearview mirror?
Over the past five years, the amount of data being acquired by marketers has risen steadily but here are three key questions: If you’re like most companies, you’ve acquired information on where your customers live, their gender, age and transactional history with your company. If you’re using a email marketing platform, you may also know […]