In many ways, an election is no different than a marketing campaign and while this election looks and was close, there was a clear winner. In the popular vote, Biden won by five million votes and the counting continues. It looks like he’ll win the electoral vote by the same tally that Trump won four […]
(When I meet with business executives, I usually ask “what’s your strategy for growth?” At a trade show I attended a few weeks ago, that question was often met with silence or a list of tactical programs that had no overall direction other than selling. I wrote a similar blog post to this years ago and received […]
