The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
AI is everywhere these days and its misuses are as common as its uses. AI platforms will follow virtually any prompt you give them. But keep in mind that AI has its limits. For example, try asking ChatGPT to tell you a joke and you get this: Why don’t skeletons fight each other?Because they don’t […]
At 8:30 this morning, I had received 243 emails. It’s about the same every morning. It took me about 5 minutes to delete 222 of them. I kept 21 to review later or 8.6%. It’s about the same every morning as most of them are sales pitches for products or services I may have a […]
Luxury in Transition – Bain-Altagamma Luxury Goods Worldwide Market Study As the Bain-Altagamma report notes, “the market for personal luxury goods—the ‘core of the core’ of luxury segments —experienced its first contraction in 15 years. In their report, you’ll find reporting on 2024 performance and trends for 2025, regional analyses, distribution trends, category performance, customer dynamics, […]
It amazed me and it will amaze you too! Several weeks ago, I attended an online conference for early-stage companies. One of the speakers, Andrew D’Souza of Boardy, conducted his presentation as a conversation with an AI bot, also named Boardy. I was interested enough to look up Andrew on LInkedin and saw the invitation […]
Trust-Based Marketing in the AI Era In April 2021, McKinsey & Company published “The Demise of Third-Party Cookies and Identifiers,” an article that highlighted the fundamental changes facing the digital marketing industry due to increasing data privacy regulations. The report warned that the loss of third-party data would significantly impact advertisers, brands, and data platforms, […]
Years ago, I ran an ad agency with clients eager to understand their target markets. Researchers provided reports, but they couldn’t answer two critical questions: The problem? Research and databases were kept separate. But what if they weren’t? Combining customer insights with actionable data could revolutionize marketing strategies, enabling one-to-one engagement at scale. Enter Oomiji, a […]
The luxury market stands at a critical inflection point: Bain & Co.’s latest projections reveal a stark reality – stagnation in 2024 followed by an unprecedented decline in 2025. Most alarming? The loss of 50 million luxury customers in just two years, with Generation Z leading the exodus. This isn’t just a temporary dip – […]
In the world of customer experience metrics, the Net Promoter Score (NPS) has long been a standard bearer for measuring customer loyalty. However, Oomiji’s AI-powered approach to NPS implementation represents a transformative leap forward in making this metric more actionable and insightful for businesses. The Power of AI-Driven Feedback Analysis While traditional NPS systems capture […]
Real-time segmentation of customer feedback by both score and response content enables targeted interventions based on specific feedback categories It has helped create a stronger emotional link between our brand and our American customers. In other words, this is an investment that will continue to pay dividends into the future.” — Adrian Bridge Today, Oomiji […]
What’s the answer to this?More sales emails are not the answer and if you’re a foreign producer, don’t expect your importer or distributor to find interested consumers for you. They’re too busy keeping their own businesses afloat. You must build your own “walled garden” or community of consumers to learn from, educate, and tell your […]
